FAQ

TroofAi was founded in November 2025, officially incorporating as TroofAi Inc. The company was born out of a response to the rapid rise of deepfake threats targeting enterprise communications — video calls, voice phishing, and identity fraud at scale.

Just weeks before incorporation, the founding concept was validated when TroofAi was awarded 1st Place at the 2025 KPMG Canada Innovation Hackathon, reinforcing the urgency and market need for hardware-rooted trust.

TroofAi Inc. is headquartered in Calgary, Alberta, Canada — making it Alberta's first dedicated deepfake detection and synthetic media security company.

Calgary's growing tech ecosystem and proximity to major energy, finance, and government institutions make it an ideal home for a company focused on enterprise identity security.

TroofAi is a hardware-rooted identity verification platform that proves who you're really talking to on video calls, phone systems, and digital communications — in real time.

Instead of trying to detect deepfakes after they've been generated (a losing game, since AI improves faster than detection), TroofAi takes a fundamentally different approach: we bind identity to hardware.

Here's how it works:

• A lightweight Companion App is deployed to company devices via existing MDM systems (Intune, JAMF, etc.)
• The app generates a hardware-bound cryptographic keypair using the device's TPM chip or Secure Enclave — the private key never leaves the device
• During meetings, TroofAi silently sends real-time cryptographic challenges to each participant's device
• The device signs the challenge with its private key, and TroofAi Hub verifies the response
• Admins get a live trust dashboard showing who is verified, who isn't, and why

No passwords. No biometrics. No user friction. Just hardware-rooted cryptographic proof that the person on the other end is who they claim to be.

Traditional deepfake detection analyzes pixels, audio patterns, or facial artifacts to guess whether media is real or fake. The problem? AI-generated content improves faster than any detection model can keep up. It's an arms race that defenders will always lose.

TroofAi doesn't try to detect deepfakes — it proves identity at the hardware level. By anchoring every identity claim to tamper-resistant TPM chips and Secure Enclave hardware, we create cryptographic proof that is physically impossible to spoof, clone, or replay.

The result: it doesn't matter how convincing a deepfake is. If the device can't prove its identity through hardware-rooted cryptography, TroofAi flags it immediately.

Hardware-rooted trust means that the foundation of security isn't software (which can be hacked, spoofed, or reverse-engineered) — it's physical hardware inside your device.

TroofAi uses two types of secure hardware:

• TPM (Trusted Platform Module) 2.0 — found in most enterprise laptops and desktops. A dedicated security chip that stores cryptographic keys in tamper-resistant hardware.
• Secure Enclave — Apple's equivalent, found in iPhones, iPads, and Macs. An isolated processor that handles cryptographic operations independently.

Private keys generated inside these chips never leave the hardware. They can't be exported, copied, or extracted — even by the device owner. This makes hardware-rooted identity the strongest form of digital identity verification available today.

Yes. TroofAi is designed to integrate with your existing communication stack — including video platforms like Zoom and Microsoft Teams, as well as phone and VoIP systems.

The integration works through a bridge service that monitors participant activity (join/leave events) and coordinates real-time verification challenges with the Companion App running on each participant's device. Users don't need to do anything different — verification happens silently in the background.

TroofAi integrates with your existing device management system (MDM/UEM) — such as Microsoft Intune, JAMF, or VMware Workspace ONE. The TroofAi Companion App is automatically deployed to all managed devices, with no manual installation required by end users.

Once deployed, each device generates its hardware-bound keypair automatically. The entire enrollment process is silent and requires zero user action — IT admins manage everything through the TroofAi Hub dashboard.

Admins and security teams have access to a real-time trust dashboard that shows the verification status of every participant in a meeting:

• Participant name and device identity
• Trust status — ✅ Trusted or ❌ Untrusted
• Verification reason and timestamp
• Ability to move untrusted participants to a waiting room, pause access, or trigger secondary verification

After meetings, TroofAi generates a complete audit report — including join/leave timeline, trust history, challenge logs, and compliance records that integrate directly with SIEM tools like Splunk, Microsoft Sentinel, and incident response platforms.

TroofAi is currently in its platform development phase, building out the full identity verification stack and preparing for enterprise pilots. Organizations interested in early access can join the waitlist or reach out to the team directly.