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Privacy Policy

Last updated: April 3, 2025

1. Introduction

TroofAi Inc. ("TroofAi," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our platform, or engage with our services.

By accessing or using our services, you agree to this Privacy Policy. If you do not agree with the terms of this policy, please do not access our services.

2. Information We Collect

Information You Provide

• Contact Information: Name, email address, phone number, and company name when you contact us, join our waitlist, or request a demo.
• Account Information: Credentials and profile information if you create an account on our platform.
• Communications: Information you provide when you correspond with us via email, forms, or other channels.

Information Collected Automatically

• Device Information: Browser type, operating system, device identifiers, and screen resolution.
• Usage Data: Pages visited, time spent, click patterns, and referral sources.
• Log Data: IP address, access times, and server logs.
• Cookies and Tracking: See our Cookie Policy for details.

Hardware-Rooted Identity Data

When using our identity verification platform, we may process hardware attestation data from your device's TPM (Trusted Platform Module) or Secure Enclave. This data is used solely for identity verification purposes and is processed in accordance with our data minimization principles — we do not store raw biometric data.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our services
• Process and respond to your inquiries and requests
• Send you technical notices, updates, and administrative messages
• Communicate with you about products, services, and events (with your consent)
• Monitor and analyze trends, usage, and activities
• Detect, investigate, and prevent fraudulent or unauthorized activities
• Improve and personalize our services
• Comply with legal obligations

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf (hosting, analytics, email delivery).
• Legal Requirements: When required by law, regulation, or legal process.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
• With Your Consent: When you have given us explicit permission.

5. Data Security

We implement industry-standard security measures including encryption in transit (TLS 1.3) and at rest (AES-256), access controls, and regular security assessments. Our hardware-rooted architecture provides an additional layer of security through TPM-based key management that prevents unauthorized access to sensitive identity data.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When data is no longer needed, it is securely deleted or anonymized.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Object to or restrict processing of your data
• Data portability
• Withdraw consent at any time

To exercise any of these rights, please contact us at support@troofai.com.

8. International Transfers

Your information may be transferred to and processed in countries other than Canada, where data protection laws may differ. We ensure appropriate safeguards are in place for any international transfers of personal data.

9. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us so we can take appropriate action.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this page periodically.

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Terms of Service

Last updated: April 3, 2025

1. Acceptance of Terms

By accessing or using the TroofAi website, platform, or any services provided by TroofAi Inc. ("TroofAi," "we," "our," or "us"), you agree to be bound by these Terms of Service. If you do not agree to these terms, you may not access or use our services.

2. Description of Services

TroofAi provides hardware-rooted identity verification solutions designed to detect and prevent deepfake impersonations across communication channels. Our services include APIs, SDKs, enterprise deployment tools, and related support services.

Our platform is currently in development and available on a limited basis. Features and availability may change without notice during the pre-launch period.

3. Account Registration

To access certain features, you may be required to create an account. You agree to:

• Provide accurate and complete information
• Maintain the security of your account credentials
• Promptly update your information if it changes
• Accept responsibility for all activity under your account
• Notify us immediately of any unauthorized access

4. Acceptable Use

You agree not to use our services to:

• Violate any applicable laws or regulations
• Infringe on the rights of others
• Transmit malicious code, viruses, or harmful content
• Attempt to gain unauthorized access to our systems
• Interfere with or disrupt the integrity of our services
• Reverse engineer, decompile, or disassemble any aspect of our platform
• Use the services for any purpose that is unlawful or prohibited by these terms

5. Intellectual Property

All content, features, and functionality of our services — including but not limited to text, graphics, logos, icons, software, and the underlying technology — are the exclusive property of TroofAi Inc. and are protected by copyright, trademark, patent, and other intellectual property laws.

6. Limitation of Liability

To the fullest extent permitted by applicable law, TroofAi shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses resulting from:

• Your access to or use of (or inability to access or use) our services
• Any conduct or content of any third party on our services
• Unauthorized access, use, or alteration of your content or data

7. Disclaimer of Warranties

Our services are provided on an "as is" and "as available" basis. TroofAi disclaims all warranties, express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that our services will be uninterrupted, secure, or error-free.

8. Indemnification

You agree to indemnify and hold harmless TroofAi Inc., its officers, directors, employees, and agents from any claims, losses, damages, liabilities, and expenses (including reasonable legal fees) arising out of your use of our services or violation of these Terms.

9. Termination

We may terminate or suspend your access to our services at any time, without prior notice or liability, for any reason, including if you breach these Terms. Upon termination, your right to use our services will immediately cease.

10. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Province of Alberta, Canada, without regard to its conflict of law provisions. Any disputes arising from these Terms shall be resolved in the courts of Alberta, Canada.

11. Changes to Terms

We reserve the right to modify or replace these Terms at any time. If a revision is material, we will provide at least 30 days' notice prior to the new terms taking effect. Your continued use of our services after revisions become effective constitutes acceptance of the revised terms.

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Cookie Policy

Last updated: April 3, 2025

1. What Are Cookies

Cookies are small text files placed on your device when you visit our website. They help us understand how you interact with our site, remember your preferences, and improve your experience.

2. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable core features such as page navigation and access to secure areas. The website cannot function properly without these cookies.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. These cookies help us measure and improve the performance of our site by collecting information about pages visited, time spent, and navigation patterns. All data is aggregated and anonymized.

Functional Cookies

These cookies allow our website to remember choices you make (such as your preferred language or region) and provide enhanced, more personalized features.

Marketing Cookies

We may use marketing cookies to track visitors across websites in order to display relevant and engaging advertisements. These cookies are set by our advertising partners and are used to build a profile of your interests.

3. Third-Party Cookies

Some cookies on our site are set by third-party services, including:

• Google Analytics: Web analytics service that tracks and reports website traffic
• LinkedIn Insight Tag: Conversion tracking and audience insights

These third parties have their own privacy policies addressing how they use your information.

4. Managing Cookies

Most web browsers allow you to control cookies through their settings. You can typically:

• View what cookies are stored and delete them individually
• Block third-party cookies
• Block all cookies from specific sites
• Block all cookies from being set
• Delete all cookies when you close your browser

Please note that blocking or deleting cookies may impact the functionality of our website.

5. Updates to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.